We were able to dramatically reduce the delivery cost with a solution called bundled delivery, which was the biggest problem with delivery food. So, with a minimum delivery fee of 900 won, all customers can use the delivery service, and they can order for each person without a minimum order amount.
At the same time, the restaurant accepts group orders every day at 11 am and at the same time incurs a lower fee than the existing delivery platform, it will be an attractive option for restaurants. At the same time, for efficient cooking of restaurants, we propose a cooking time between 11 am and 11:30 pm in order to avoid receiving a secluded menu and avoid peak time, so that you can more easily enter the delivery market. For this reason, we have signed a contract with all affiliated restaurants at an amount of about 10% of the commission.
All restaurants can see an indirect promotional effect just by entering the lunchy platform. In addition to the store's indirect effect, the higher the platform's market share, the greater the demand for direct advertising. Due to the nature of delivering lunchy as a group, the DAU and reorder rate are extremely high, so each brand can see high advertising effects. Direct advertising will include methods such as promotion of new menu launches, promotion of price discounts, and high visibility in delivery apps compared to other restaurants.